HUMANISE YOUR BRAND

With the Leading Branding Agency in the UAE

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Our Services

From creating a brand identity and design to showcasing your brand’s story to the world, work with a team of experts at every stage.
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Brand Strategy
We believe "a story that is lived well, will never fail to deliver." We will work with you to define how best to position your brand in the market and what makes it "different".
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Brand Identity
With a well-defined "Big Idea", we'll work with you to create a visual brand identity from logo, to colours and type — and we'll define your own unique tone-of-voice.
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Brand Experience
Not only do we define and design your brand, we aim to create an entire experience around it — whether that be your website, packaging or even your office or retail space.

How We Do Things

We believe every brand should tell a story. And we’re dedicated to helping you find yours by revealing your ‘Big Idea’.
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Discover
We learn about your business and industry.
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Define
We position your brand and bring out the 'Big Idea'.
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Develop
We develop your Visual Identity & Tone-of-Voice.
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Deliver
We roll-out your Brand Assets and marketing collateral.
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Deploy
We help you in launching your brand for the world to see.

WHO WE’VE WORKED WITH

Here are some of our favourite projects
Electra: REBRANDING 
The Electra brand continued to face the challenge of being perceived as an "events management agency" due to a disjointed brand architecture and misleading nomenclature.

Our team devised a new naming structure and repositioned the brand as a one-stop solutions provider — the revised visual identity is a representation of this internal harmony and a fresh take on Electra’s diverse solutions.
The Camel Soap Factory: Brand Positioning
Our team identified a ‘perceived' brand positioning that was misaligned with the brand's actual placement in the market.

We revised the Brand Promise to 'Revitalising Arabian Tradition' and re-positioned the brand primarily for the 'gifting' market. A series of newly-designed and enhanced brand assets were delivered.
Rove Hotels: Brand Identity
Our team was given the task of developing a storyline and brand identity, targeting the modern, value-conscious and socially connected generation of travellers, all while paying tribute to traditional Arab hospitality, along with Dubai’s cool, to modern nomads around the world who were then identified as

By identifying this target audience as 'Rovers', we positioned Rove as 'The Pulse of Dubai' — a place that represents a global traveller’s base camp, providing the opportunity to 'explore without borders'.

WE WOULD LOVE TO HEAR FROM YOU

Start a project, arrange a coffee date or just say hello.
John Watkinson
Founder/CEO
Our founder and CEO’s demeanor, “Joie de Vivre” is what Joie Brands is named after! It is a french saying that John has modeled his life around and it means to express a cheerful enjoyment of life; or an exultation of spirit.