With the Leading Branding Agency in the UAE

learn more
Scroll Down

Our Services

From creating a brand identity and design to showcasing your brand’s story to the world, work with a team of experts at every stage.
branding agency dubai - Image of Brand Strategy Icon
Brand Strategy
We believe "a story that is lived well, will never fail to deliver." We will work with you to define how best to position your brand in the market and what makes it "different".
branding agency dubai - Image of Brand Identity Icon
Brand Identity
With a well-defined "Big Idea", we'll work with you to create a visual brand identity from logo, to colours and type — and we'll define your own unique tone-of-voice.
branding agency dubai - Image of Brand Experience Icon
Brand Touchpoints
We assist with all collateral and anywhere the brand is going to be exposed. Whether it's your signage, website examples, or uniform, we'll ensure that all touchpoints are on brand

How We Do Things

We believe every brand should tell a story. And we’re dedicated to helping you find yours by revealing your ‘Big Idea’.
Joie Process-Discover Icon
Brand Positioning Purpose, Vision & Values
Brand Promise
Brand Personality
Brand Architecture & Naming
Joie Process-Define Icon
Visual Look & Feel
Corporate Identity
Visual Design Systems
Brand Guidelines
Joie Process- Develop Icon
Website Design
Mobile & Apps
Packaging & Print
Branded Spaces


Here are some of our favourite projects
The Electra brand continued to face the challenge of being perceived as an "events management agency" due to a disjointed brand architecture and misleading nomenclature.

Our team devised a new naming structure and repositioned the brand as a one-stop solutions provider — the revised visual identity is a representation of this internal harmony and a fresh take on Electra’s diverse solutions.
The Camel Soap Factory: Brand Positioning
Our team identified a ‘perceived' brand positioning that was misaligned with the brand's actual placement in the market.

We revised the Brand Promise to 'Revitalising Arabian Tradition' and re-positioned the brand primarily for the 'gifting' market. A series of newly-designed and enhanced brand assets were delivered.
Rove Hotels: Brand Identity
Our team was given the task of developing a storyline and brand identity, targeting the modern, value-conscious and socially connected generation of travellers, all while paying tribute to traditional Arab hospitality, along with Dubai’s cool, to modern nomads around the world who were then identified as

By identifying this target audience as 'Rovers', we positioned Rove as 'The Pulse of Dubai' — a place that represents a global traveller’s base camp, providing the opportunity to 'explore without borders'.


Start a project, arrange a coffee date or just say hello.
John Watkinson
Our founder and CEO’s demeanor, “Joie de Vivre” is what Joie Brands is named after! It is a french saying that John has modeled his life around and it means to express a cheerful enjoyment of life; or an exultation of spirit.