Joie Brands | Humanising Brands | Marketing and Branding Agency

At Joie Brands, we believe that every brand tells a story, and a good
story is one that allows you to enter the mind of the protagonist – understand their psyche, their motivations and their aspirations.

So how do brands tell this story? More importantly, how can they ensure their story is a best seller?

We like to call this the process of “Humanising Brands” (apart from the fact that it sounds cool too). To “humanise a brand” means enabling that brand to tell a story that speaks to people (not consumers) at their level. This story should engage and delight people to a point where they want to take the next step and establish a relationship with the brand—and that is what we call “brand loyalty”. We typically follow and apply a few key drivers that help us in humanising the brands we’re working on:

HUMANISING BRANDS