Forge Fitness + PerformanceCase Study

Forge Fitness

Health & Wellness

The Brief

To develop a detailed and robust brand which becomes the catalyst for a new age
of fitness, a personable brand identity which has the ability to connect with personal
fitness trainers and fitness enthusiasts in the UAE, and then later around the world.

Joie Brands was tasked with developing a brand that would showcase an atmosphere
of collaboration and community.


— Brand Positioning
— Brand Promise
— Visual Identity System
— Marketing Materials
— Launch Campaign


The goal of Forge Fitness + Performance was to attract a target audience who yearned for a holistic approach to fitness, the personal trainers and the clients will both see the benefits of training and a personal fitness studio.

As the client set out to establish the way to long-term holistic improvement they promised their clients that they would Forge the better you.

Ready to start a project?