REBRAND
YOUR BUSINESS

NOTHING IS MORE REFRESHING

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What we do WE ARE BRAND BUILDERS

We believe every brand should tell a story. And we’re dedicated to helping you find yours by revealing your ‘Big Idea’.
Check our projects

The Science Humanising BrandsTM

How do you create a brand that people want to talk about; associate themselves with; or even fall in love with?
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How We Do Things

discover
Discover
We learn about your business and industry.
define
Define
We position your brand and bring out the 'Big Idea'.
develop
Develop
We develop your Visual Identity & Tone-of-Voice.
deliver
Deliver
We roll-out your Brand Assets and marketing collateral.
deploy
Deploy
We help you in launching your brand for the world to see.

THE BENEFITS OF REBRANDING

Rebranding is about much more than just tweaking your logo or new packaging.
When done right, a rebrand can have many benefits.
MORE RELEVANCE
Rebranding is the manifestation of staying current and can strengthen your position internally and externally.
GOOD FOR GROWTH
A renewed positioning tied to a revised visual identity can make the difference between signing on a new dotted line and closing up shop.
FURTHER REACH
Rebranding can help you connect with new target markets in the right ways.
INCREASED PROFITS
The bottom line? Your bottom line. Rebranding makes your business more profitable.

REBRANDING PROJECTS

Here are some of our favourite rebranding projects that we’ve worked on recently.
Electra
The Electra brand continued to face the challenge of being perceived as an "events management agency" due to a disjointed brand architecture and misleading nomenclature.

Our team devised a new naming structure and repositioned the brand as a one-stop solutions provider — the revised visual identity is a representation of this internal harmony and a fresh take on Electra’s diverse solutions.
The Camel Soap Factory
Our team identified a ‘perceived' brand positioning that was misaligned with the brand's actual placement in the market.

We revised the Brand Promise to 'Revitalising Arabian Tradition' and re-positioned the brand primarily for the 'gifting' market. A series of newly-designed and enhanced brand assets were delivered.
Vida Hotels and Resorts
Our team conducted a thorough brand audit of the Vida brand which identified a multitude of inconsistencies in visual and communication styles.

The rebranding effort involved re-aligning the brand’s position, personality and values with a fresh and contemporary visual identity.

SOME OF OUR CLIENTS

From the world’s most recognisable brands to newly born start-ups, we offer every brand we work with the same dedication and respect.
LEISURE & HOSPITALITY
Meraas
Emaar Hospitality
Rove Hotels
Vida Hotels and Resorts
Dubai Opera
Amwaj Rotana
Ajman Municipality
Atlantis The Palm
Noon Hotel
Jackson MSV
Flying Cup
Xplor
Travelapt
Mountain Quest
Go Live
Swiss Rides
FINANCIAL SERVICES
Xcel
Central Exchange
Guy Holdings
Habib Bank
Orico
AVIATION
XE Jet
INDUSTRY & INFRASTRUCTURE
Dubai Precast
Brookfield Multiplex
Easa Saleh Al Gurg Group
Battmobile
AMFI
Glimus
1 ml
Orico Energy
SRJ
MBAL
Danway
H-Energy
Exterran
REAL ESTATE & INTERIORS
HTS Interiors
Design Haus Medy
Crowngate
Project Partners
E Zayed
Pennington
Prime Places
Brookfield Place
iConcept
South Residences
Warsha
FOOD & BEVERAGE
Benihana
Pizza Hut
JJ Chicken
Coca Cola
Food-on-Click
Tart Bakery
Masterbaker
So Soue
El Barrio Mexican Eatery
Boulevard Cafe
Torch Coee
The Jag Restaurant
Downtown Deli
The Bayleaf
Fresh
Conservatory
The Cake Bar
Ju Fine Dining
Junction Pub
EDUCATION
JESS
Praxis
Arbor School
Canadian University
of Dubai
SERVICE PROVIDERS
Nexa
Quontent
The Courier Co.
Gomad
AAGT Procurement
Achieve
Equitrans
Fit Photos
JLT Insurance
OPS HR
AVIA
iTalent
TCT
RETAIL
The Bridal Atelier
Chattels & More
Monsieur Fox
Remij
Bold Tailors
Kemos
Knocknock
Star 12
CHARITIES & NGO
Connect
Team Angel Wolf
Download our free
Humanising BrandsTM E-book to find out more
Go for it. Send me more stuff.

The Faces of Joie

John Watkinson
CEO + Founder
Captain of the Ship
Mo Saad
Creative Director
Brand Champion
Jemima Desouza
Account Director
Serial Multi-tasker
Myriam Arab
Senior Brand Designer
Grid Queen
Tauqeer Yousuf
Production Specialist
Secret Weapon
Yogesh Rai
Production Specialist
Pantone Whisperer
brand designer
careers@joiebrands.com
Open Position

WE WOULD LOVE TO HEAR FROM YOU

Start a project, arrange a coffee date or just say hello.
John Watkinson
Founder/CEO
Our founder and CEO’s demeanor, “Joie de Vivre” is what Joie Brands is named after! It is a french saying that John has modeled his life around and it means to express a cheerful enjoyment of life; or an exultation of spirit.
Talk to JohnIN