Be More Human
Sounds straight forward, right? Well, it is. Take a moment every day to think of the joys life brings — remain humble and show gratitude. Life is a concoction of emotions and feelings. Embrace them. Embrace those you love. Accept yourself for who you are. And most importantly, keep the "joie de vivre" alive within you.
Branding. Strategy.

Coppasta

Food & Beverage.
Custom-made for the millennial generation, Coppasta was developed as a casual destination for today's cosmopolitan crowd looking for a unique, inventive and healthy pasta meal.

Joie Brands was tasked to deliver a brand strategy for the brand as well as come up with an inventive name that would speak to the product offering. From brand identity to packaging and retail design, our team developed a cohesive, playful and vibrant brand aligned with the brand's quirky and innovative menu offering.
Coppasta-Coffee-Cups
Coppasta_Brand_Promise

the human insight

Joie brands assisted our client with developing a brand strategy that revolved around people's desires to be inventive and free to make their own choices.

Inspired by a quirky and innovative menu that allows customers to mix and match ingredients, our brand development around a similar idea of mixing and matching patterns, illustrations and content to create a constantly flexible visual system.
COPPASTA_LOGO
Coppasta_Cups
Coppasta_DeliveryBag
Coppasta_Takeaway_Box

Grab–&–Go Pasta Kitchen
Coppasta_Takeaway_Menu_1920x1080
Coppasta_Outdoor_Menu
COPPASTA_MENU_02_1920x1080
Coppasta_Uniform
Coppasta_Bikebox
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