Branding.

El Barrio

Food & Beverage.
Our client approached us with a simple concept in mind — to develop an authentic and contemporary representation of a street-style Mexican eatery in the midst of Tehran, Iran.

The task involved researching Mexican food culture and developing a naming strategy and visual identity that would entice millennial Iranians to make this new eatery their local hangout spot.
JOIE_BRANDS_EL_BARRIO_WIP

The Human Insight

Inspired by the colourful neighbourhoods of Mexico and
the vibrant culture of its people, we positioned the brand
as a place where people would flock to meet-up and gather
— a typical ‘local neighbourhood joint’. This became the basis
for the name ‘El Barrio’ and for the street-art-inspired
visual system.

Ready to talk?