![](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_PHOTOS_SIGN_CHEF.jpg)
![JOIE_BRANDS_EL_BARRIO_WIP](https://www.joiebrands.com/public//files/projects/images/el-barrio/970%20x%20615/autoxauto/JOIE_BRANDS_EL_BARRIO_WIP.jpg)
The Human Insight
Inspired by the colourful neighbourhoods of Mexico and
the vibrant culture of its people, we positioned the brand
as a place where people would flock to meet-up and gather
— a typical ‘local neighbourhood joint’. This became the basis
for the name ‘El Barrio’ and for the street-art-inspired
visual system.
the vibrant culture of its people, we positioned the brand
as a place where people would flock to meet-up and gather
— a typical ‘local neighbourhood joint’. This became the basis
for the name ‘El Barrio’ and for the street-art-inspired
visual system.
![JOIE_BRANDS_EL_BARRIO_FACES](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_FACES.jpg)
![JOIE_BRANDS_EL_BARRIO_PHOTOS_FOOD_01](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_PHOTOS_FOOD_01.jpg)
![JOIE_BRANDS_EL_BARRIO_TSHIRTS](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_TSHIRTS.jpg)
![JOIE_BRANDS_EL_BARRIO_BAG](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_BAG.jpg)
![JOIE_BRANDS_EL_BARRIO_MENU_01](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_MENU_01.jpg)
![JOIE_BRANDS_EL_BARRIO_PHOTOS_FOOD_02](/files/projects/images/el-barrio/970%20x%20615/JOIE_BRANDS_EL_BARRIO_PHOTOS_FOOD_02.jpg)
![JOIE_BRANDS_EL_BARRIO_MENU_02](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_MENU_02.jpg)
![JOIE_BRANDS_EL_BARRIO_WEBSITE](/files/projects/images/el-barrio/1920%20x%201080/JOIE_BRANDS_EL_BARRIO_WEBSITE.jpg)