El Barrio

Food & Beverage.
Our client approached us with a simple concept in mind — to develop an authentic and contemporary representation of a street-style Mexican eatery in the midst of the Middle East.

The task involved researching Mexican food culture and developing a naming strategy and visual identity that would entice millennial Iranians to make this new eatery their local hangout spot.

The Human Insight

Inspired by the colourful neighbourhoods of Mexico and
the vibrant culture of its people, we positioned the brand
as a place where people would flock to meet-up and gather
— a typical ‘local neighbourhood joint’. This became the basis
for the name ‘El Barrio’ and for the street-art-inspired
visual system.

Ready to start a project?