Master BakerCase Study

Master Baker

Food & Beverage.

The Brief

Birthed during the Kuwait War, Masterbaker was launched in Saudi Arabia to bridge the gap of an experienced vendor - partner. Their focus is on the specialised requirements of the Bakery Industry, Hotels, Airline Catering, Ship Chandlers and Coffee Chains. They add value, plan purchases, allocate stock, help planning, train staff and bring worldwide trends and best practices to the region.

Masterbaker believes in providing world class ingredients and quality products with exemplary service to customers the world over.

They believe in further upgrading their culinary and product knowledge as well extending this wisdom to end customers through demonstrations, seminars and technical consultants.


— Brand Strategy
— Identity
— Visual Language
— Tone of Voice
— Stationery
— Menus
— Packaging
— Interior Cues & Guidance
— Application & Communication
— Launch Campaign


The Challenge:

Masterbaker was faced with the daunting task of developing a strong yet subtle parent brand that would provide the framework for their popular supplier brands to shine. Thus, the brief was to improve recall for the parent brand in the face of popular and recognisable sub-brands.

Brand redevelopment for Masterbaker involved an exploration of what it means to be a distributor of premium baking products across the region. We started by exploring a string of colours that would let the parent brand shine but which would also form a framework to showcase the sub-brands.

A rich mix of imagery with a bold colour palette gives Masterbaker it’s instantly recognisable visage. Accents in the form of icons, lines, and raw material transformation further enhance the premium feel of the brand.

Printed Collateral:

Masterbaker provides its audience with a mix of print and digital material. Printed collateral is clean, with the focus on imagery and styling.

A premium quality paper was chosen to further expound on the strength of the brand and the discernment of its clientele.


In keeping with its customers needs, we developed a comprehensive App skin design for Masterbaker to improve user experience and reinforce brand attributes.

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