![Image of Mish Mash Coasters - Branding Project](/files/projects/images/mish-mash/JOIE_BRANDS_MISHMASH_COASTER_LANDING_PAGE_1920x1080.jpg)
![Brainstorming for Mish Mash Branding Project](https://www.joiebrands.com/public//files/projects/mish-mash/autoxauto/IMG_7792-8185.jpg)
HUMAN INSIGHT
To align with the lobby lounge's flexible atmosphere, Joie Brands positioned the space for "fluid expression" and interpreted this personality through a brand name and visual system that directly speaks to the clash of identities and activities surrounding the space.
![Branding-Mish Mash Logo Animation](/files/projects/mish-mash/MISHMASH_LOGO_ANIMATION_R2.gif)
![Branding -Mish Mash Photography Session](/files/projects/mish-mash/IMG_3591.jpg)
![Branding- Mish Mash Production](/files/projects/mish-mash/IMG_362939.jpg)
"A clash of identities and activities
surrounding the space."
surrounding the space."
![Mish Mash Menu Mock Up](/files/projects/mish-mash/MishMash_Menu_Mock.jpg)
![Mish Mash Paper Cup Mock Up](/files/projects/mish-mash/Paper-Cup-Mockup.jpg)
![Mish Mash Wall Collage](/files/projects/mish-mash/MishMash_WallCollage.jpg)
![Mish Mash Signage](/files/projects/mish-mash/Mishmash_MainSignage_1.jpg)