![Safir_insta](/files/projects/safir/Safir_insta_R2.jpg)
![05](https://www.joiebrands.com/public//files/projects/safir/autoxauto/05.jpg)
THE HUMAN INSIGHT
It was recommended that Safir generate 2 brands, one to communicate only with the MLM market, and in order to communicate with their target audience Safir was able to align their audience with an ability to provide multi-level mastery. By doing this they took multi-level marketing to a new level. In the chose route we leverage existing brand equity built into their old brand identity and created a streamlined mark with gem-like colours. The enhanced palette makes the brand feel at home in a digital realm while the wordmark has a warm, friendly feel.
Taking Safir to the next level!
Taking Safir to the next level!
![Bcard-mockup2](/files/projects/safir/Bcard-mockup2.jpg)
![Letterhead-Mockup](/files/projects/safir/Letterhead-Mockup.jpg)
![Poster-Scene2](/files/projects/safir/Poster-Scene2.jpg)
![Safir_MagAd_R2](/files/projects/safir/Safir_MagAd_R2.jpg)
![Safir_Notebook_1](/files/projects/safir/Safir_Notebook_1.jpg)