SafirCase Study


Financial Services

The Brief

Safir was born to revolutionize and inspire by supplying highly innovative, tech-centric products which aim to improve lives. The goal was to position Safir as a global leader in its field.

Safir is the favoured, trusted distributor of health, energy and blockchain tech product and was split into two clear business operations, the tech distribution hub that delivers tech solutions to business and government entities and a hub for multi-level marketing (MLM) that help promoters find their preferred personal, financial and business MLM hub - Safir is the key to both.


— Brand Personality
— Visual Identity and System
— Marketing Materials
— Brand Guidelines
— Photography Style
— Launch Campaign


It was recommended that Safir generate 2 brands, one to communicate only with the MLM market, and in order to communicate with their target audience Safir was able to align their audience with an ability to provide multi-level mastery. By doing this they took multi-level marketing to a new level. In the chose route we leverage existing brand equity built into their old brand identity and created a streamlined mark with gem-like colours. The enhanced palette makes the brand feel at home in a digital realm while the wordmark has a warm, friendly feel.

Taking Safir to the next level!

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