![Terrazo_Brochure_Mockup](/files/projects/terrrazzo/Terrazo_Brochure_Mockup01.jpg)
![IMG_4495](https://www.joiebrands.com/public//files/projects/terrrazzo/autoxauto/IMG_4495.jpg)
THE HUMAN INSIGHT
Through a rigorous brand audit and multiple brand assessments and workshops, Joie Brands was able to identify where the equity lies within the currently-existing Terrazzo brand.
Paired with a newly-defined promise to 'Create, Fearlessly', an evolution vs. a revolution was a clear approach to retain Terrazzo's leadership status in the market whilst ensuring an ownable and sustainable path for the future.
Paired with a newly-defined promise to 'Create, Fearlessly', an evolution vs. a revolution was a clear approach to retain Terrazzo's leadership status in the market whilst ensuring an ownable and sustainable path for the future.
![05-Maldini-Studios-Interior-](/files/projects/terrrazzo/05-Maldini-Studios-Interior-.jpg)
![Terrazzo_Poster_Mockup_R1](/files/projects/terrrazzo/Terrazzo_Poster_Mockup_R1.jpg)