TerrazzoCase Study


Industry & Infrastructure.

The Brief

Established in 1976, just five years after the historical union of the UAE, Terrazzo has become the GCC's largest manufacturer of high-end products for the construction industry.

In anticipation of their 40-year celebration, Terrazzo embarked on a long journey with Joie Brands to define and solidify a brand positioning that would speak to the company's true vision for innovation and future aspirations of becoming a global leader.


— Brand Positioning
— Brand Promise
— Brand Personality
— Brand Architecture
— Visual Identity Refresh and System
— Marketing Materials
— PR Alignment
— Photography Shoots


Through a rigorous brand audit and multiple brand assessments and workshops, Joie Brands was able to identify where the equity lies within the currently-existing Terrazzo brand.

Paired with a newly-defined promise to 'Create, Fearlessly', an evolution vs. a revolution was a clear approach to retain Terrazzo's leadership status in the market whilst ensuring an ownable and sustainable path for the future.

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