THE HUMAN INSIGHT
For this brand we were quite literally elevating the exquisite and devised a visual devise based around the idea of flow. We started to look at the idea of elevating the exquisite and how we would bring this to the fore. The logo was developed to represent a wing and the pattern that surrounds it has a look at the aerodynamic characteristics of lift. The imagery is designed to be classy and helps uplift luxury. The black and white imagery is a reminder of all things classic. This route is a combination of classic, contemporary, and aeronautical elements.