![JOIE_BRANDS_ARBOR_SCHOOL_GIRL](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_GIRL_LANDING_PAGE_1920x1080.jpg)
![FURJAN-SCHOOL-CAM03-AERIAL-2018_01_09-JCST](https://www.joiebrands.com/public//files/projects/images/arbor-school/autoxauto/FURJAN-SCHOOL-CAM03-AERIAL-2018_01_09-JCST.jpg)
The Human Insight
To properly deliver the overarching brand positioning of 'Transforming Minds', it was necessary to identify a set of key USPs for The Arbor School through which it would consistently deliver this promise:
- Delivering a thematic and project-based teaching approach
- Creating an environment that promotes intellectual diversity
- Developing a space suited for learning about sustainability and
eco-consciousness
![JOIE_BRANDS_ARBOR_SCHOOL_BRAND_ARCH_01](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_BRAND_ARCH_01.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_LOGO](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_LOGO.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_TOTE_01](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_TOTE_01.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_NOTEBOOK](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_NOTEBOOK.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_BROCHURE_02](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_BROCHURE_02.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_BROCHURES](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_BROCHURES.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_ICONOGRAPHY](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_ICONOGRAPHY.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_WAYFINDING](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_WAYFINDING.jpg)
"Education with conscience."
![JOIE_BRANDS_ARBOR_SCHOOL_FLAGS](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_FLAGS.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_SOCIAL](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_SOCIAL.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_HEADSHOT_03](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_HEADSHOT_03.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_HEADSHOT_02](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_HEADSHOT_02.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_UNIFORM_SKETCH_03](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_UNIFORM_SKETCH_03.jpg)
![JOIE_BRANDS_ARBOR_SCHOOL_UNIFORMS_01](/files/projects/images/arbor-school/JOIE_BRANDS_ARBOR_SCHOOL_UNIFORMS_01.jpg)