![JOIE BRANDS ELECTRA OFFICE](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_OFFICE.jpg)
![JOIE_BRANDS_ELECTRA_PROCESS](https://www.joiebrands.com/public//files/projects/images/electra/970%20x%20615/autoxauto/JOIE_BRANDS_ELECTRA_PROCESS.jpg)
The human insight
The Electra brand, although around for more than two decades, continued to face the challenge of being perceived as an "events management agency" due to a disjointed brand architecture and misleading nomenclature.
To alleviate this confusion, our team devised a new naming structure
and repositioned the brand as a one-stop solutions provider with a team
of well-orchestrated project managers and workers.
The visual identity is a representation of this internal harmony and a fresh
take on Electra's diverse solutions.
To alleviate this confusion, our team devised a new naming structure
and repositioned the brand as a one-stop solutions provider with a team
of well-orchestrated project managers and workers.
The visual identity is a representation of this internal harmony and a fresh
take on Electra's diverse solutions.
![JOIE_BRANDS_ELECTRA_POSITIONING](/files/projects/images/electra/970%20x%20615/JOIE_BRANDS_ELECTRA_POSITIONING.jpg)
![JOIE_BRANDS_ELECTRA_AD](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_AD.jpg)
"Impressive events need an impressive look."
![JOIE_BRANDS_ELECTRA_CATALOGUE](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_CATALOGUE.jpg)
![JOIE_BRANDS_ELECTRA_CATALOGUE_04](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_CATALOGUE_04.jpg)
![JOIE_BRANDS_ELECTRA_CATALOGUE_05](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_CATALOGUE_05.jpg)
![JOIE_BRANDS_ELECTRA_CATALOGUE_02](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_CATALOGUE_02.jpg)
![JOIE_BRANDS_ELECTRA_CATALOGUE_03](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_CATALOGUE_03.jpg)
![JOIE_BRANDS_ELECTRA_PICKUP](/files/projects/images/electra/1920%20x%201080/JOIE_BRANDS_ELECTRA_PICKUP.jpg)