![JOIE-BRANDS-VIDA-FLYER](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_FLYER_01.jpg)
![JOIE_BRANDS_VIDA_BRAND_AUDIT](https://www.joiebrands.com/public//files/projects/images/vida-hotel/970%20x%20615/autoxauto/JOIE_BRANDS_VIDA_BRAND_AUDIT.jpg)
The Human Insight
By conducting a thorough Brand Audit of the hotel space, marketing material and hotel amenities, the Joie Brands team was able to identify a multitude of inconsistencies within the brand's visual representation and communication style.
The challenge was to retain the brand's tag-line of 'Alive and Inspired' which appeared to contain heavy equity, and re-align the brand's position, personality and values to it, bringing the idea of 'Life' back into the brand.
The challenge was to retain the brand's tag-line of 'Alive and Inspired' which appeared to contain heavy equity, and re-align the brand's position, personality and values to it, bringing the idea of 'Life' back into the brand.
![JOIE_BRANDS_VIDA_POSITIONING](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_POSITIONING.jpg)
![JOIE_BRANDS_VIDA_VISIONARIES](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_VISIONARIES.jpg)
"Alive and inspired."
![JOIE_BRANDS_VIDA_GUIDELINES](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_GUIDELINES.jpg)
![JOIE_BRANDS_VIDA_FLYER_02](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_FLYER_02.jpg)
![JOIE_BRANDS_VIDA_TOILETRIES](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_TOILETRIES.jpg)
![JOIE_BRANDS_VIDA_BAGS_DOORHANGER](/files/projects/images/vida-hotel/JOIE_BRANDS_VIDA_BAGS_DOORHANGER.jpg)
![JOIE_BRANDS_VIDA_CHOCOLATE](/files/projects/images/vida-hotel/1920%20x%201080/JOIE_BRANDS_VIDA_CHOCOLATE.jpg)
![VIDA-DOWNTOWN-DUBAI_STAGE2_3_HR](/files/projects/images/vida-hotel/1920%20x%201080/VIDA-DOWNTOWN-DUBAI_STAGE2_3_HR.jpg)
![VIDA-DOWNTOWN-DUBAI_ROOM7_HR](/files/projects/images/vida-hotel/1920%20x%201080/VIDA-DOWNTOWN-DUBAI_ROOM7_HR.jpg)