15 March 2017

What is a Brand Guideline?

Many companies know how important developing a strong brand is, but not everybody knows how to maintain one. A great way to ensure brand consistency is by taking the time to develop a brand guideline. Below, we will discuss exactly what that means and why it’s important:

What is a Brand ...

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14 March 2017

5 Signs your Brand identity is Out of Date

At Joie Brands, one of the best branding agencies in Dubai, we believe in making brands more approachable and human.

Is your brand making you money? It’s a tough question.

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30 March 2016

Why logo is important in brand design?


It’s no secret that good logo design is crucial for creating impactful branding. When people are able to recognise your brand by simply looking at a visual representation (your logo), you can be confident that you have been successful in ...

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17 March 2016

How to build a strong corporate identity ...

The last decade has been one of the most lucrative for Dubai and as a result also for many locally based businesses. If your business is flourishing, or you are just starting out, you should be looking to build a strong corporate brand identity to push your company’s growth potential even ...

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06 March 2016

How much do branding agencies in Dubai ...

 The first question when you are looking to create a brand for your business is ‘how to find a good brand design agency in Dubai?’ However the second thought that often comes to mind takes priority and becomes the deal breaker for many, namely ’how much do branding agencies in ...

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16 December 2015

common branding misconceptions and the ...

I often get asked ‘why is a brand important?’ The answer is everywhere you look  - from well known coffee houses, to airlines and companies that bring you that latest must have gadget.  Brands are all around us, but I believe the real question is ‘why is what lies beneath the brand ...

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25 November 2015

5 steps to create a strong brand identity ...

Hi Folks,

A strong brand identity, what does that really mean? Is it the name of the brand? Or is it who you are as a brand? For instance take the name John;

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11 November 2015

BRANDING AGENCY IN DUBAI: Is a brand more ...

Hi Folks

This topic is really close to my heart; it resonates deeply with what we, at Joie design - a branding agency in Dubai, believe in. I cannot stress enough on ...

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08 November 2015

Celebrity Endorsements: Finding The Right ...

Hi Folks,

As Emirates recently celebrated its 30th birthday, I decided to take a look at their latest Youtube advert with ‘Friends’ star Jennifer Aniston, and take a closer look at celebrity brand endorsement.

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